Frequently Asked Questions (FAQs)
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The 70% Dark Chocolate Hazelnuts & Raisin bar from Willie's Cacao begins with a single-estate Piura Criollo bean from Chulucanas, Peru — one of the rarest and most prized cacao varieties in the world, known for its naturally fruity, complex character. Whole roasted hazelnuts and plump raisins are folded in, adding warmth, texture, and a touch of indulgence to an already remarkable chocolate.
Bean-to-bar crafted in England from 100% natural ingredients. No shortcuts, no additives — just extraordinary cacao, elevated.
Deep and complex 70% dark chocolate with the natural notes of raisins and plums from rare Piura Criollo cacao. Soft, round hazelnuts add warmth and richness, while juicy raisins punctuate each bite with a burst of fruit. Layered, moreish, and deeply satisfying.
Every bar you choose supports the farming families who grow it and honors the traditional methods that make it extraordinary.
This is chocolate with purpose — sourced with intention, crafted with care, and curated for those who believe that true luxury and ethical responsibility can coexist beautifully.
❤️ Impact: A portion of proceeds supports Survivor-Led Solutions, a nonprofit dedicated to restoring dignity and hope to survivors of human trafficking.
Willie Harcourt-Cooze was a cacao farmer before he was a chocolate maker. That's not a detail — it's everything. Willie's Cacao is what happens when someone goes all the way back to the source and refuses to compromise on the way back.
Willie's Cacao begins with a farmer. Before Willie Harcourt-Cooze was a chocolate maker, he bought Hacienda El Tesoro — a cacao farm in the Venezuelan cloud forest — driven purely by a love of adventure and a belief that the world had lost touch with what real chocolate could be. Fifteen years later, he opened the first bean-to-bar chocolate factory in Britain in centuries. That sequence matters: the farm came first.
Willie's philosophy is disarmingly simple. His dark chocolates contain just cacao, raw cane sugar, and natural cocoa butter — no soy lecithin, no vanilla, nothing that competes with the bean. He roasts in antique ball roasters, works in small batches, and takes three or more weeks to make chocolate at low temperatures. Industrial chocolate is made in hours.
His beans are exclusively single-estate Trinitarios and Criollos, shade-grown and sourced direct from farmers at well above fair trade premiums — no middlemen. Like fine wines, each estate produces a cacao with its own distinct flavor profile shaped by genetics, soil, and climate.
We carry Willie's because his bars are the clearest possible argument for what craft chocolate can be. When you taste one, you're tasting a place — and the conviction of someone who gave up everything to find it.
Every bar traces back to one farm, one harvest — Trinitario and Criollo cacaos sourced direct, at prices well above fair trade.
Antique ball roasters. Small batches. Three weeks minimum conching. No shortcuts, no additives — just cacao, raw cane sugar, and cocoa butter.
Willie buys direct, pays above market, and cuts out middlemen entirely. The relationship with the land and the people who tend it comes before everything else.