Frequently Asked Questions (FAQs)
Are your products ethically sourced?
Is this a good bar for someone new to artisan chocolate?
Does this bar contain any allergens?
Does the flavor change as it melts?
The 54% Surabaya Milk Chocolate from Willie's Cacao is built on a single-estate cacao from Surabaya, Java, Indonesia — a bean so remarkable it earned Willie's a SOFI Award, one of the food industry's most prestigious honors. With 54% cacao, this is a dark milk chocolate in the truest sense: the richness and complexity of dark chocolate, softened by the creaminess of milk, with no more added sugar than a 70% dark bar.
Bean-to-bar crafted in small batches in Devon, England. 100% natural. Nothing hidden.
Intensely smooth 54% milk chocolate with deep, lingering caramel notes characteristic of Java's finest cacao. Rich and complex, with a long, warming finish that reveals more with every bite.
Every bar you choose supports the farming families who grow it and honors the traditional methods that make it extraordinary.
This is chocolate with purpose — sourced with intention, crafted with care, and curated for those who believe that true luxury and ethical responsibility can coexist beautifully.
❤️ Impact: A portion of proceeds supports Survivor-Led Solutions, a nonprofit dedicated to restoring dignity and hope to survivors of human trafficking.
Willie Harcourt-Cooze was a cacao farmer before he was a chocolate maker. That's not a detail — it's everything. Willie's Cacao is what happens when someone goes all the way back to the source and refuses to compromise on the way back.
Willie's Cacao begins with a farmer. Before Willie Harcourt-Cooze was a chocolate maker, he bought Hacienda El Tesoro — a cacao farm in the Venezuelan cloud forest — driven purely by a love of adventure and a belief that the world had lost touch with what real chocolate could be. Fifteen years later, he opened the first bean-to-bar chocolate factory in Britain in centuries. That sequence matters: the farm came first.
Willie's philosophy is disarmingly simple. His dark chocolates contain just cacao, raw cane sugar, and natural cocoa butter — no soy lecithin, no vanilla, nothing that competes with the bean. He roasts in antique ball roasters, works in small batches, and takes three or more weeks to make chocolate at low temperatures. Industrial chocolate is made in hours.
His beans are exclusively single-estate Trinitarios and Criollos, shade-grown and sourced direct from farmers at well above fair trade premiums — no middlemen. Like fine wines, each estate produces a cacao with its own distinct flavor profile shaped by genetics, soil, and climate.
We carry Willie's because his bars are the clearest possible argument for what craft chocolate can be. When you taste one, you're tasting a place — and the conviction of someone who gave up everything to find it.
Every bar traces back to one farm, one harvest — Trinitario and Criollo cacaos sourced direct, at prices well above fair trade.
Antique ball roasters. Small batches. Three weeks minimum conching. No shortcuts, no additives — just cacao, raw cane sugar, and cocoa butter.
Willie buys direct, pays above market, and cuts out middlemen entirely. The relationship with the land and the people who tend it comes before everything else.